No problemo Michael.The rule of thumb is, the first one get's tossed in the circular file cabinet, the second gets a glance, the thrid gets read, and teh fourth creates the call to action.

My thought is that I DON'T want my post cards getting caught up in with the new circulars?

I didn't take it after looking at their circular and spending about 2 months considering it (along with help from SCORE and other advisors).

They were angry people before they got your letter, angry enough to call you, they are going to be angry after they call you.I bet they call target and yell at them for the circular they send out too.We are sending 80,000 mailers a month. 

Originally posted by @Paul Sandhu:I got a Ryobi cordless pole saw, circular saw, drill and chainsaw. 

WOW, that offer would end up in the circular file.

My experience is that sellers don't save all of the mailers they receive and one day line them up on the kitchen table and say "I like that one, I think I'll call him and dump the rest into the circular file".

In my experience Post Cards and self sealers in Harris County dont even make it in the door before hitting the circular file.

It also helps you identify time wasting non-deals later on so you can quickly put them in the circular file (trash can) and get back to closing profitable transactions.

Read the prospectus or offering circular.