River West has been labeled "up and comming" already in the 90s, still on the way.

Sounds like one of the ingredients of your recipe is a redesign/update.

I apologize for calling you a wholesaler, I wouldn't want to be labeled one unfairly either.

What I mean by this is the keywords should label someone as having a high likelihood of converting.

Very similar to the white label products offered by Listability, and for that matter Click2mail. 

I've done enough direct mail marketing to know that the list you mail to is THE most important ingredient to a successful campaign, the message is second.

I believe I still have the template for Georgia we used for Wholesale deals if you PM me I will send a white label copy. 

Should you not do anything with those deals or is being an entrepreneur more important than whatever label a bunch of people on an internet site want to argue about?

However, if you labeled it as an addition (not a separate dwelling unit), code only requires 30 minute fire assembly (1/2 gyp) between sleeping units (bedrooms).

Most of the prior responses have listed many factors that may impact the response rate: letter, postcard, color of the piece, day mailed, frequency, hand written, or using an address label, etc.