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Updated almost 10 years ago,
Just mailed my first wave of yellow letters!
Ok so I have virtually no budget to speak of and with some help the collective advice of bigger pockets I narrowed my mailing list to an extremely specific 200 people to mail to. So here is the break down of my mailing criteria:
With-in city limits
35 to 100% equity
950 -1800 sqft
Owned property 4+ years
Built between 1965-2011
Absentee Owner
Exclude trustee/corporate
So my total budget to get my marketing off the ground is a mere $200 but I plan on putting in a ton of sweat equity to help make up the lack of capitol. The above list cost roughly $50 and I went and bought enough supplies to mail to each 6 times. Including yellow pads, pens, and envelopes. Bringing my total cost before postage to around $85.
Now I am currently handwriting and addressing all of these letters. I am currently trying to find the zen real estate investor through the small tasks. Think Daniel-son in Karate Kid where he is waxing the car. I am doing this because I dont really have an alternative but at the same time, I want to do every step of the entire process of wholeselling to have a better appreciation of the entire process. Currently I am shooting to write, label, stuff and mail about 14 letters a day. That will give me roughly 14 days worth of work and should keep the calls at a low enough volume that I will not get overwhelmed. That and I will have a couple of days where I wont have to write more letters for follow up.
Hand writing everything is a painfully slow process but it has left me with plenty of time to ponder things I would have not thought about until I was here. So this leaves me with a couple of questions that maybe others have some opinions on.
1. Do you use your personal home address as return address when mailing yellow letters or PO box? Pros & Cons?
2. I am using Google Voice and the phone number listed on my biz cards and mailers, the number is the same area code but not the same city as I live and market to. Do you think this would have a positive/negative impact or non at all?
Thanks everyone and I hope everyone out there is on the path to hitting their REI goals!