Put a name or leave blank on the return address of direct mail?

[Albert Cardenas]

Hello B P community,

Since the recipient does NOT know who I am, I've heard I should just put the "return  address" ONLY with no name.

I'm considering that or... If I do put a name, I will most likely put... Mr. & Mrs Smith followed by the return address.

Has anyone tested this, to know what the best response rate is when it comes to this question?

Thanx in advance!

Albert

[Rick H.]

Hey Mike - I occasional "get" to listen to some pretty crude characters, however it think your caller used F*** enough times to convince me of two things and one opportunity:

1) The F word, when used as an adjective, loses its effectiveness and impact when repeatedly used (like very, very and many, many) in the same sentence as both a descriptor and as an end result. Perhaps this lapse in good grammar can be pardoned.

2) His threat, however cannot be pardoned. As a real opportunity detective, a guy like this (geez, I HOPE that's a guy's voice) leaving a message is now considered a terrorist threat and is pretty easy to get prosecuted and incarcerated for 6 months or so. I do fish in murky waters.

I've heard from not one but three (3) different people who were successfully prosecuted for their mis-directed threats and served time. 

Just enough time to turn them into a motivated seller, I figure...