Personality Traits of a Successful Marketer

[Matt Schelberg]

Have you answered phone calls in a marketing campaign? Watched others take calls?  If so, please share your observations!

What personality traits and skills are most important for someone who answers the phones in a marketing campaign?  I am looking to hire an employee to work the phones in my direct mail marketing campaign.  Reading your insights and experiences will help me identify a person with the right mix of attributes and experience.

When it comes to answering the phones in real estate marketing...

-What traits and skills leads to success?

-What traits lead to failure?

-How important is past sales experience?

-How important is real estate knowledge?

-Which traits can be learned and which are best labeled "you-either-have-it-or-you-don't"?

[Michael Quarles]

IMHO you never want to hire based traits. You should have systems in place so that a normal person can accomplish extraordinary results.

Those systems should include what to say and how to say it. Things like pace, mimicking, alternates closes, tonality techniques and most importantly positive and negative reinforcements.  When you create a system for someone to follow they then can convey your message in a manner which achieves your desired results.