As an agent what you should do is do a keyword analysis and find out what lingo your costumers use to find services you provide.

Videos of you nagging the customer to make a video and where your costumer is half pissed at you half embarrassed THAT is the ultimate credibility.

-This kind of costumers they just want to buy cheap and they don't care about location while it is cheap and has great weather.

I can see Josh and Brandon in their Elvis costumes!

I remember when I lost my job, Oct 31st 2003 (glad I didn't show up to work in a costume) .....one of the best things that has ever happened to me.

A stove not working properly and being replaced within 3 days is a sign of a good landlord and showing great costumer service. 

Be sure to wear your "Grinch" hat / costume, so they know you're not playing Santa Claus :)

Boring, safe....but who wants someone standing on the corner during tax time dressed in a costume to attract customers?

Paranormal activity is the direct result of a huge marketing ploy to get people to watch/buy movies and buy Halloween costumes and candy.

Obviously it would be hard to play both sides of that coin as the startup sole proprietors won't be happy about leaving once the Halloween costume store wants to exercise their seasonal lease.A client of mine was very successful in getting above market footage rates by converting space that was conducive to tech startups needing space.