The last thing you want is for people to see your company as rude, polluting, and desperate.Do you see Nike place bandit signs on the street?

BUT there needs to be a way for them to go to your How It Works page and the About Us page.Then why do big companies like Nike have landing pages you silly monkey you?

Make it credible, and drive people to your website.Now THAT is what Apple, Adidas, Nike, Windows, Rayban, and CheeseCake Factory all do!

Absolutely not because the reward if it did become successful was worth the risk.Remember what Michael Jordan said in one of the Nike commercials?"

To quote Nike -- JUST DO IT!!

@Michael Doherty - As Nike said, just do it!

Without credibility, no prospect will become your lead, especially in this space of scammers and lowballers.Do you see Nike doing DMM?

And for brand value I'd argue there is no "nike" of PMc, so many can fluff the feathers and cluck how great there brand value is but I say show me the client stream coming purely from brand, I call BS to that "cluck", and say it's open air and opportunity for any to create brand value in a market and take market share where there is any lacking options in PMc quality or availability. 

I highly recommend Nike's newest lightweight running shoes! 

It's the equivalent of buying a knock off of Nike shoes...you know they aren't Nike's, won't perform or last as long as Nike's, but since you can't afford Nike's or don't want to pay their price tag, you buy them.