A woman was very interested in the unit (seems to be a theme) and was complaining about where she lived.

If you spend a little time checking out the search bar here in the forums, you'll notice a few common themes regarding direct mail:Postcard - get a lower response rate, but are roughly 50% less in price.

The recurring theme on Bigger Pockets is how hard it is to find a good property manager.

You are an old salty investor (your probably younger the me LOL). 

Our out of town properties are doing well for the "shelter in place" type people, and we have some product by the med center as well.

There's one common theme here, your dollar will be worth less.

Imagine the signs that say "Live, Laugh, Love" from Home Goods and a lemon-themed kitchen... 

Part of my passion with the short term rentals has been furnishing each property and choosing theme for each properties. 

Having negotiated hundreds of deals, the common theme among buyers who actually get to the closing table is an emotional investment -- the larger the emotional investment, the more likely the deal is to close.All that said, I agree the numbers are important, and without that piece, you're fighting an uphill battle.

The theme I hear in your writing is 'life changing!'