Hello from Asbury Park N.J.

[Shawn Yezza]

Hello all,

I am a long time member and first time posting.

So I recently started a marketing letter campaign and so far I have had great response rate from my letters. So far around 10% response rate, no deal yet. For me in my area with my marketing pieces I have created it may be the best I have had.

How has YOUR direct mail marketing campaign worked for you in your area?

Thanks all I look forward to meeting more members and being more involved with the bigger pocket community.

[Arthur Garcia]

Shawn Yezza - Welcome to the BP community.

If you spend a little time checking out the search bar here in the forums, you'll notice a few common themes regarding direct mail:

Postcard - get a lower response rate, but are roughly 50% less in price. Typically the leads generated from these mailers are more qualified. A good solution if you have a 9-5 and don't have the bandwidth to filter all the YL phone calls.

Yellow letter - Typically yield a very high pull/response rate. However, due to the nature of the extreme "personalization" of the mailer, there are a lot of low-quality leads. Some prefer that, so as to build a brand and establish contact with the prospect before they move into distress, or just to see if they can make a deal by being creative - subject 2, lease options, etc.

Professional letter - have a very low pull rate, but looks more professional. If you go this route, make sure to personalize the content with Mail merge features (home owners name ((try to use 2xs in the copy)), address of the property, etc.). And hand write the outside of the letter.

Campaign - to see any real type of return on your mailers, you'll want to commit to mailing to your farm/prospects for at least 6 months.

My recommendation would be to read all posts concerning "direct mail" "yellow letters" "real estate marketing", etc.

You're going to want to buy/ read as much as you can on the topic of marketing - specifically direct response marketing (preferably non- RE related).

I hope that will help frame a bit of context for you.

Keep the community posted on your progress.

Best,

AG