Facebook even considers promoting your Airbnb to fall under the housing umbrella and, therefore, is considered a Special Ad.Since you still want to target your audience, you have three options: Facebook Core Audience, Facebook Custom Audiences, and Facebook Special Ads Audience.

In which case your target audience is at least twice mine (buyers and sellers) so I've got to imagine it'll work for you.The downside is, like you said, it'll feel like you made a Faustian pact.

Their target audience was nearly identical.

Check out the free video I posted just today that covers (among other marketing topics) how your "offer" affects your "audience" and your "message".

You have to offer something of value to your audience, and your generic emails about "tips for staging," etc are not going to do the trick.

Please note the information provided below is a layman's definition designed to provide a basic understanding for the general audience.

Talk about inexpensive market with a ton of branding and touching going on with your market audience.

The problem is not with your list (audience) which seems fine.  

I leave the math up to the audience:)DH never did have to go back to that day job and we are planning my exit from a day job in a couple of years, however we officially became financially independent in January of this year.

This is your target audience.