There is a lot to be gained in this township and it requires good analytics of where you spend your money.

For your market as I think folks here love numbers and to be analytical. 

Facebook Ads / Google Analytic Ads vs Direct Mail Marketing. 

@Joe Splitrock one of my partners in one of my land deals.. does just this he works for a company that does analytical for servicers and lenders to stress test their portfolios so they can predict their defaults.. this is done by credit  zip codes  and income or jobs..

.,  I like self analytical approach you're taking. 

And combine it with hard landlord analytics - like job history, credit scores, landlord verification, etc..Evictions are very expensive. 

I've been using 10% in my analytics.

Looking to run internal analytics on my portfolio and have found both of these softwares.

I'm in Purchasing by 9-5 profession, so the analytical side of the business has come fairly naturally to me and I've been assessing MLS deals daily for the last month or so.

So cool.As an investor, you'll want to tap into your cold, analytical, numbers side.