Facebook Ads and Google Analytics

[EJ Hyman]

Hello, there has been a debate between my partner and me between the better use of our marketing funds.  Facebook Ads / Google Analytic Ads vs Direct Mail Marketing.  Has anyone figured out which has the higher success rate?  I'm sure it's dependent on the market, but we live in Chicago where I'm sure both would have their pros/cons.  Thank you!

[Craig Bellot]

@EJ Hyman the way to know that answer is to test and track your results.  Split up your campaign funds between the 3 and track on a spreadsheet your leads or closes divided by ad spend per marketing channel.  The one with the lowest cost per result is the channel to go with.

Some investors go crazy with segmenting and split by customer type such as probate, foreclosure, divorce, etc.

You can only manage what you measure!