A few BP members have been a huge help, and I've learned a lot from them and their successes in direct marketing.

@Rasheed MuslimaniHey man, sounds like you are just getting setup in direct mail marketing.

The first goal to reach in direct letter marketing is to get the prospect to open, read and respond to your letter.  

If they don't you would never buy you would leave the lot and move on.Its the sales technique that creates the winners and the loser in direct sales.Not sure if you listened to Mr.

But in fact that is what you need to be to CLOSE...someone with no sales or closing skills will have a very difficult time succeeding in direct mail setting. 

I took direction as not meeting the general "requirements" for a goal:- specific- achievable- time targeted- measurableI would say the one most lacking in "direction" would be the time targeting.

question, you can always circle back and elicit it with indirect questions: "How much do you think your house is currently worth" and then "how much equity do you think you have in the house" 

Every young aspiring entrepreneur should get a job in direct sales right out of high school, and learn to sell.

Again this is one of the tricks in direct mail advertising.A very important point that must not be overlooked or altered is the fact that everything, from the envelope to the letter itself, must be HANDWRITTEN!

The list I buy in-directly from listsource.