We've had nothing but success with it.We started tweaking the yellow letter with a company called Gettheperson - http://www.gettheperson.com and we came up with this letter.

I am thinking I may tweak the letter to focus more on our core mission, but still in the testing phase. 

I understand your concern Josh and if the questions poured in from new signups, it could be a daunting task for the pros to keep up with the answers.Perhaps a slight tweak where these questions would be posted in a private pro room (if and when the pro account gets its own spot) and the new member would know that their question, regradless of how simple they may think the questions is, would not go "public" or be open to any criticism, but would only be placed in teh pro room so that one of the many pros could answer them directly via PM and the pro would then check off the question as "answered".

I already have a few on my buyers list btw.Btw she is making some tweaks for some clauses and stuff which is good, glad I could talk to an attorney first.

Testing a tracking and tweaking is the key to success in this business.Put out here what you have closed in the last year and the volume of letters sent and frequency.As Sharon says I believe in highly targeted and filtered marketing.Volume is the number one mistake you can make.Either your letter sucks and you send to everyone and get no calls or your letter is good and you get bombarded.You then develop a rep from then on of not handling your business.It's kind of like a new restaurant opening and having tons of people come in from the advertising and the restaurant becomes a circus with bad food and service and long waits.Smart restaurants do a small "soft open" with little advertising to wait on customers and see what main issues arise.Then when the big advertising and grand opening hits they still have problems but many have been ironed out and systems have been put in place.

You are thinking to big and too fast.In your post you are throwing a bunch of niches out there and trying to see what sticks.The shotgun approach is high cost and low return and has a high failure rate.Instead define your goals for the campaign.Then pick a niche that would most likely suite those goals and give you some level of enjoyment.Then create a message on a small scale and test and track your results.In the beginning you start small so you have little mistakes and not big ones.You find out what works and what doesn't and tweak your message.From there once you have a certain level of success you grow that niche into a larger volume with the infrastructure in place.Then with that niche in place you do a second niche to create multiple income streams.Over time some income streams will get stronger and hotter and then wane.This is why it is good to have multiple income streams to balance out the cash flow.

Every few months I tweak some of the ads/campaigns and they get re-approved every time so I don't think there's any issues.

The nice thing about the decisions you're making are that they are small tweaks as opposed to fundamental shifts.  

I'm posting my strategy here for critical feedback and insights to tweak it, if necessary.My partner and I own a duplex in Ogden, UT and a home in SLC, UT.

Anyone that would like to share their lease templates with me so I have a good starting point that I can tweak for my rental?