What mailing campaign would you start as a beginner?

[Anthoy James]

I've got a budget of about $2,000 for marketing and I would like to start a mailing campaign. I'm wondering what your take is on what would be the "best" mailing for a beginner who has never mailed before.

I have a separate line for phone calls, bought envelopes and paper to write the letters myself. I may use a service later on, but for now I think it's a good experience to do it myself.

I'm leaning towards starting to send letters to people who have missed 3 months of payments and trying get a possible short sale, etc...

I know there are a lot of other prospects such as FSBO/Expired listings/Absentee Owners/Probate that a lot of other people go after.

If you guys were just starting out in your advertising, what do you think is the best route to take?

[Joel Owens]

Yep. You are thinking to big and too fast.

In your post you are throwing a bunch of niches out there and trying to see what sticks.

The shotgun approach is high cost and low return and has a high failure rate.

Instead define your goals for the campaign.Then pick a niche that would most likely suite those goals and give you some level of enjoyment.Then create a message on a small scale and test and track your results.

In the beginning you start small so you have little mistakes and not big ones.You find out what works and what doesn't and tweak your message.From there once you have a certain level of success you grow that niche into a larger volume with the infrastructure in place.

Then with that niche in place you do a second niche to create multiple income streams.Over time some income streams will get stronger and hotter and then wane.This is why it is good to have multiple income streams to balance out the cash flow.