I'm reaching out to people who are dealing with a very specific, anxiety-inducing problem, and I'm addressing this exact issue in my direct mail piece (pointing out the problem, highlighting the consequences of their inaction, and offering them a solution that is simple and easy for them to accept).It helps to know exactly who you're targeting (whatever their issue is), because it allows you to put yourself in their shoes and tailor your mail piece to communicate directly to those issues (rather than writing a generic message that doesn't really speak to their actual problem).

Once you confirm the above facts you will know exactly what set of rules the other side is playing by and can tailor your strategy accordingly.

Is it tailored to the mailing list?

@Michael Quarles thank you for the series of letters, I will def. be tailoring thoose to my marketing campaign.

After all this research I ended up going with Zoho due to its flexibility to tailor it to my needs (you can create your owns fields for leads, contacts, etc), the ability to pull up and edit the info on the web and my iPhone and the price ( there is a free version but I needed something more powerful so I pay $12/month).

But it sounds like you need to focus on establishing your agency business on a good footing, so advice from real estate investors, while terrific for investing, may not be ideally tailored to the agency side.

For those of us who have the drive to know and the thirst for knowledge, we will be pouring over books and web pages, we sill be tailoring our business process to our will.

This certifies that the company building your list has run the file through the Post Office's National Change of Address.You can write letters yourself  tailored to the audience you have chosen, but NEVER make statements that indicate personal knowledge about the person.

And there are no right words.Everyone responds differently and there is no way you can tailor to people you have never met.

If retail is proving tough to break into, what about the so-called "task economy"; seems tailor fit to folks who want to work part time, earn some extra income, but have flexibility around their own hours and so on (e.g.