@Michael Quarles thank you for the series of letters, I will def. be tailoring thoose to my marketing campaign.

You can do that, in part, by good target marketing before they call and tailor your copy to those triggers so you don't waste lots of money having your call center people talk to time wasters at the rate of about a buck a minute.

And there are no right words.Everyone responds differently and there is no way you can tailor to people you have never met.

It is true, response rate increases after the first contact.Knowing your timeline and solution will help you tailor the right campaign.Good luck and let us know how it goes.

Your absolutely right that listening is super important, and you need to tailor your approach to each individual.

Buy and holding is a good strategy, that's the strategy I have tailored for myself.

I usually tailor it.

For those of us who have the drive to know and the thirst for knowledge, we will be pouring over books and web pages, we sill be tailoring our business process to our will.

I'm reaching out to people who are dealing with a very specific, anxiety-inducing problem, and I'm addressing this exact issue in my direct mail piece (pointing out the problem, highlighting the consequences of their inaction, and offering them a solution that is simple and easy for them to accept).It helps to know exactly who you're targeting (whatever their issue is), because it allows you to put yourself in their shoes and tailor your mail piece to communicate directly to those issues (rather than writing a generic message that doesn't really speak to their actual problem).

I think both ROI and profit need to be tailored to the specific investment.