I'm going to guess you've never actually hired another human being to do turnovers for you.

What people want in this area of the business (STR) is humans.Look at the top STR coaches and they all say that the more you humanize your listing with personal videos and messages, the more you go up in revenue.

However, if it is an STR, the depreciable life would be 39 years.

It takes walking new investors through the process from real life lead generation to acquisition, renovation and disposition. 

For example, a buyer putting 20% down on a $500k home would pay around $500k in interest over the 30-year life of a typical mortgage at a rate around 6.5%.

Financial freedom is all about buying and hold properties for the rest of your life - that's how you get appreciation, cash flow, principal paydown, and depreciation.

How would it differ from a general life coach?

Marketing Etc etc I have done this all my life.

Sometimes you can bring to life an old cabinet simply by painting it, putting new hardware on, and maybe updating a light fixture in the room that shines brighter, and not yellow. 

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