Quote from @Landon Sheveland: Curb appeal to attract attention, then kitchens and bathrooms are usually the most important areas to focus on.

If we're focusing on Small Multi-Fam and/or Flipping.

While cash flow is always a plus, I prioritize long-term appreciation as a key factor in building lasting wealth.I’ve noticed that many investors focus solely on cash flow without considering long-term wealth creation.

A good property management company will utilize market focused tools and systems to market the property while using automated systems to manage the property in a seamless manner.

I've since closed down to focus on other businesses and run my own STR's. 

Budget-Conscious, ROI-Focused – A great designer knows where to splurge and where to save.

Also, focus on 2 years of job/income stability.Class D Properties:Cashflow vs Appreciation: Typically, all cashflow with little, maybe even negative, relative rent & value appreciationVacancy Est: 20%+ should be used to cover nonpayment, evictions & damages.Tenant Pool: majority will have FICO scores under 560 (almost 30% probability of default), little to no good tradelines, lots of collections & chargeoffs, recent evictions.

Another great strategy is leveraging trained VAs to handle lead generation—whether it’s cold outreach, follow-ups, or data gathering—so agents can focus on closing deals.

Everyone focuses on the big cities, but I'm not a fan of that strategy.

Think about what would make your rentals more attractive than what’s already available—whether it’s high-end amenities, themed experiences, or a community-focused approach.If you’re open to chatting, I’d be happy to brainstorm ideas or connect you with people who have experience in this space, only know a few but happy to make any intros I can to help you out.