I already have a list of two dozen candidates (SFH/multi/land) and have been trying to find an agent who has access to REO or otherwise unlisted to expand the list.Definitely aware of the debt reorg in progress and the overall government strain & demographics, but PR is also one of the few places where I'm finding both great value, a great population, and a gemstone of a location.

What lists, how they are rotated with other media etc.

Ind,I did the same method Todd spoke of I had a list of 300 and on a small scale I mailed roughly 75-100 yellow letters a week, continuously mailing to the list but rotating for example week 1 the first 100, next week the 2nd 100 ....

Once you start, figure out how often you want to update (add to) your list, how often you want to remail letters to existing list members, and how you are going to rotate your mailings.

We are currently using 3 letters that we rotate.

We have another kid due in May and our 2/2.5 townhouse is already feeling the strain.

They should be one of 3 or one of 6 pieces that you rotate so that you can speak to all of the prospects and keep your message fresh so when the prospect has real estate as a TOM thought you are there.We know the message and we know the script for inbound those two are easy..

@Dev Horn For me the key to BBds is making sure they are on a 30 day location rotation. 12 boards moving around town every months makes it appear as if they are everywhere. 

Assuming budget isnt an issue1) Full Page Color Newspaper ads in Sunday's newpaper front page of the Classified section...2) 30 minute Infomercials ran on single digit channels at 6:30pm Drive time.3) 60 second TV commercials at 730am news drive time most popular network station4) Per 250k people 12 Rotating billboards, rotated ever 45 days in the neighborhoods you buy in.5) Direct mail 16 letters per prospect to your prospect base...How about the most expensive methods of advertising...

While this "generic" message gets a high response rate - it seems to produce a lot of C quality calls - then you have more work in call handling.Instead, you can write a more full message which will lower the response rate but will increase the quality of the leads you will produce.I prefer sending postcards but do send letters too in a rotation of 6 multiple hits.