What font to use for red sharpie color (for yellow letter)

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Blue has been tested to pull better response. Also, instead of just using the generic message to the market of - "I'm interested in buying your house at 123 main st." Call me at xxx-xxxx. While this "generic" message gets a high response rate - it seems to produce a lot of C quality calls - then you have more work in call handling. Instead, you can write a more full message which will lower the response rate but will increase the quality of the leads you will produce. I prefer sending postcards but do send letters too in a rotation of 6 multiple hits. Postcards are cost effective and very easily on click2mail.com. Example: Dear (their name), My company is interested in buying your property located at 123 main street. We buy several houses each month and we're looking to buy more in this area. Should you have any interest in selling quickly and easily at a fair price, please call us at______. To hear more on how we can buy your house "as is" on the date of your choice, call our 24 recorded message line at________. If you're not interested in selling this property now, please keep this card for future reference. Sincerely, Tom Jones, President We Buy Homes, Inc. Website This is an example of a postcard that you can create on click2mail.com and get them printed and sent through usps through this website. Be sure to always add your name and address to the mailing to make sure it went out and is correct when doing any mailing. This is very easy to do and cost effective - can be outsourced as well to an assistant very easily. Hope this helps - will work with almost any list - merge the fields that are necessary - name and address.

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Caleb, I have and it works great. I use a program called The Print Shop 22. The program is also great for logo's, business cards, flyers, brochures, etc. I've been using it for years. The main reason it works so well is because you can make every sentence into it's own box, then move the sentence up or down as needed so that it fits right onto the lines of the yellow paper. It also has a built in mail manager so when your done with the letter you don't have to use Word or some other program for your mail merge, it's all right there. If you or anyone else is interested feel free to PM me and I'll be happy to share more info. Jeff

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Dont attempt to print the lines on the letter... There inst a printer I know of that prints a full bleed... Besides you need the paper 8 1/4 x 11/14 not 8 1/2 x 11 1/2 .. Makes folding into invitation envelopes a lot easier.. I can send anyone the file to take to their printer and have 20 pound paper printer to appear like yellow tablet paper... and then you can then print the actual letter usining your printer... HP makes a great printer.. I think its a 2020 prints both sides for long letters.. As far as a color I use a dark red and several different fonts so the letter looks as handwritten as possible. The key is the envelope, the return label on the back, the stamp, and the REAL addressed envelope... Then there is the letter it self, the prospect group, the timing, frequency, and lead capture system in place.. And please dont pay a service to do it for you... We charge way too much... You can get them in the mail for under 50 cents each... Good House hunting Michael

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Todd- How did the second mailing go (the 98 letters)? I would love to hear your response. I have been researching a lot about the yellow letters and am getting ready to begin my direct mailing campaign for possible short sale flips. Thanks to all for the great examples and sharing their experiences!

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What messages did you use on both sets of letters? I am curious to see how each set pulls.

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We sent out 20 hand written yellow letters last week and got 2 calls (10% success rate). We printed 98 letters this week using handwritten font and mailed them today. We will see how the printed letters work... We used different messages in both letters. The first letter was short and sweet, and this week's letter is a little longer. We'll see how it works... Oh and by the way, don't bother printing the lines...just buy some yellow legal pads and print on that paper. It only took about three trials adjusting the font size and line spacing before it lined up perfectly on the yellow legal pad paper. It went through the printer just fine...

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This is what I use. I tweak it from time to time, but I normally get a solid 20-30 calls off this letter a lone... Sending out about 250 a month. Hope this helps!

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so what would you write in your yellow letter to atract buyers

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that would be great Jeff. Thank you!

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I've had a crazy week and just logged back onto BP. I've got some catching up to do but I will be sure to make a follow up post to this, or maybe create another topic and explain to everyone in more detail how I make my "yellow letter". I'll post images if I can. Jeff