How much mail is too much?

[Jon Klaus]

In mailing to a target group or area, how many yellow letter mailings are too many?  Monthly for a year?  2 years?  How do you keep the content/message fresh when you are hitting them so many times?  

I know you might hit diminishing returns at some point, but in some cases diminished returns can still be in the target range.  

Tagging Quarles and Puckett.  

[Dev Horn]

Hey @Jon Klaus - we hit different groups at different frequencies, something like:

Absentees - Monthly
Owner Occ - Every 6 to 8 weeks
Probate - Hit them twice in 30 days then every 2 months for about 9 months max

We don't stop mailing once we have our frequencies tuned in - but we do refresh each list every 6 months to get the news and drop the outdated records....