Marketing for motivated sellers.

[Alan Gordon]

I am beginning to dig in more into wholesaling. I was wondering what are the best ways to market to find motivated sellers? Any suggestions would help. Thanks :)

[Dev Horn]

The 3 dependable workhorses are direct mail, pay-per-click (PPC), and billboards.  (I leave out bandit signs because they are illegal in most urban/suburban markets in the U.S.)

Within direct mail, the top group to target is absentees with high equity.

PPC is mostly focused on Google, but you can often get less expensive clicks from Bing because there is less competition there.

Billboards used to be out of reach of most individual investors in larger markets (e.g., $5,000 to $30,000 per month per board).  Now, with electronic billboards, you can buy the number of billboard impressions that fits your budget.  And in smaller markets, you can still get a reasonable price on old-school billboards (e.g., $500-800 per month per board).

The WORST investments for RE investors are (1) radio and (2) TV.  Super expensive and they don't drive inbound leads as much as you think they would....  And I'm less than impressed with social media such as Facebook and YouTube - they have not been good producers in our trials.