Soon I want to have a lead generation website online, and I'd like to see if anyone can offer advice on which newsletter service to use, and also feedback on hiring a VA to set up the subscription and copy writing versus learning as you go and doing it by yourself.

Having studied marketing in my free time over the past few years, and working as a copywriter, I think this can contribute to success in this area.Thanks Again- I'll put this into action starting today!

Some advanced marketers even use audio and video on their squeeze page.Internet marketers borrow copywriting techniques from offline direct response marketing.

I don't know your zip codes nor would I recognize the demographics outside CA.However, you need yo create multiple tough campaigns that seek to identify specific triggers as catalysts and dial in your copywriting and all marketing to those issues, even at the exclusion of others. 

This will be a necessary skill when you need to sell on the phone and in print.Learn copywriting. 

Direct mail can be a good way to go if you're a good copy-writer, good "sales" person, and are patient enough to go through enough leads to find prospective properties.

@Matthew Trotter I'm no expert copywriter so take this for what its worth...you can ditch the whole second paragraph.

Merrick - you are already in the top tier as mist people will never take any action, let alone mailing the volume that you are.Part of your challenge may be with your marketing strategy, part with your copywriting, part with your conversion and the remaining part with your profit strategy.

Just an idea on copy writing - put yourself in the shoes of your perfect prospect, and speak to their unique concerns.

If you get a number of these, have your content reviewed by some of the excellent copy writers on here on BP.