Direct Mail

[Nick Collins]

Hello I'm looking for feedback on getting a specific Direct Mail campaign going $1,250 a week for $5k a month in mailing. I've done DM before and purchased houses and rehabbed them. I want scale my marketing up. The criteria I may use from a more experienced rehabber from a marketing campaign is as follows,

-50% equity

-owned for 10+ years

-property is 25+ years or older

-owner is 55+ years or older

-zip code specific

Anyone buying houses on a large scale 5-10 house's or more per month doing Direct Mail I'd like your feedback and see if I'm on the right path. If I missed something in my explanation please let me know so I can explain myself and hopefully get some verification moving forward.

[Pratik P.]

Hey Nick!  

Your criteria looks good to me.  What are you going to say in your letters?  That would be important as well. 

If you're looking to flip houses,  maybe you should target sellers who are on the code enforcement list?  

You may also want to try hand addressed letters.  Im getting a MUCH higher response rate by doing this simply because most people aren't throwing away my letters thinking they are junk.