@Edwin Barrientos, SEO and/or online vs DM is like trying to compare apples and tennis balls.  

Also believe Apple built up some more sites there as well.

I am new in the real estate market in New York City and was hoping to eventually sell apartments and houses.

My question, what is the best way to get calls and rent apartments in Manhattan?

But I've heard dozens of tales just like this.On a similar note, a carpet cleaning guy (who did an excellent job) left me a business-card-sized refrigerator magnet the first time he came out.

If you're going to market to first-time home buyers, then I recommend creating some kind of guide to give away as a lead generation magnet.  

I understand houses and apartments are apples and oranges and time vacant varies in different areas. 

Per my original post, you can run a CAP rate analysis for your own personal, internal purposes comparing apples to apples on anything from a SFH up to a medium size MF as long as you properly account for all expenses, including your own donated labor, equipment and materials. 

You can then click into the listing and look at the pictures of the house that sold to see how it compares to your subject house.Regardless, the source you use, you have to make sure you’re comparing apples to apples – same level of renovation and condition of your property to your comparison I quickly pulled up the ZIP Code that you are looking at and for 900 ft.² the ARV you are being presented appears really really high to me at first glance.

very good points, I did make sure to compare apples to apples on size/price.

I know Apple is a very great company and I was wondering should I start buying now or wait until after the stock-split happen to add onto my portfolio?