Direct Mail Campaigns for RE Agents

[DJ Richmond]

Hello All, over the past several months I have become increasingly interested in Real Estate investing and sales. I finally went ahead and got my license back in August. I've been on the hunt for my first multi-family property in the Boston area, but inventory has been scarce and very competitive with many cash buyers. I'm trying to build my marketing campaign for 2016 and looking to start with some Direct Mailers.

I am trying to target new buyers as many renters become first time home buyers. I was hoping to get some feedback from other agents who have tried this marketing approach. In addition, how do you do your mail campaign? I've been looking at a few companies to outsource to, and generally for 6,000 units the cost would be about $3k. This seems a little steep, but the ROI could be worth it if it leads to a closed deal or two. Also, has anyone taken a more hands on approach and created their own content, created a database of target audience, and deliver these mailers directly to apartment complexes, Multi's, etc. I am also under the impression that this approach should be done with frequent contact, for possibly as many as 5-6+ times.

I am new to this, so any feedback, guidance, or criticism is greatly appreciated!

Thanks,

DJ

[David Hunter]

I love EDDM!

If you're going to market to first-time home buyers, then I recommend creating some kind of guide to give away as a lead generation magnet.  A "First-Time Home Buyer's Guide to Buying Your First House."  Something along those lines.

Yes, you want to keep sending to the same areas, but you don't want to wait for 'branding' to kick in.  You want responses now so then you can continue to follow up with the people who already requested your lead generation magnet (And, you'll probably be the first one to know they're thinking about buying before anyone else does).

And, just so you know, the money is in the listings, because with listings come buyers.  Just throwing that out there.