Another point is that we should make sure we are comparing Apples to Apples.

Direct mail (good podcast by Michael Quarles here, magnetic signs on your car, pass out business cards.

There are a lot of good folks on there, but like every where else there are bad apples.

I think the apple does not fall far from the tree!  

Once they are paid down more, maybe I'll just hold the notes...So tell me, do you like Apple pie, or Pecan?

I was just trying to say to make sure you were comparing apples to apples.

You are right that if you create an economic incentive to return your property dirty you're going to be "underwhelmed" by future cleanliness at turnover a lot more often :).Sounds like you have a good model that is working - don't change it over one bad apple.

Same for Apple?

Mobile home and SFR rentals are apples and oranges.  

My husband and I plan to begin our first direct mail campaign   I would strongly suggest you do not do DMM.Look into PPC/Facebook ads.There is a reason Nike, Apple Samsung, don't touch CC, D4$, DMM, Bandit signs.Look into other marketing venues, and then try to come up with reasons why any and all are bad.If you can't come up with a reason , then that is one you need to consider.There is nothing OK with DMM.