It's a big blackhole of understanding for me, and I'm trying to color in the picture a bit more.Maybe I need to start underwriting individual properties rather than trying to understand the market as a whole? 

It is not your font and it is not the color of your mailer.

Simple to use, 4k video, good colors, detail, and light balance.

I would say one of the biggest things I see problems with is guests coming in and clicking buttons right away.I think it is necessary to have laminated signs that tell guests how to use things like pool + spa remotes, A/C, specific lights if they are high tech (mood lights, color changing lights), and other things that a guest can get confused on and mad that it isn't working properly.

Needs to be in writing (email etc.) but generally, we don't allow any changes until at least the 1st full year.After that, use your best judgement and go on a job-by-job basis and inspect (for example: they paint one wall or room before you let them paint multiple spaces, AND the color is approved in writing as well).

I think quartz is my favorite because of the color options, robust, less/easier maintenance.

Agreeable Grey for a long time was the color to paint rentals, that is changing.

Light color roof and exterior to keep house cool, for warmer climates.

There's no cream to pay someone to do simple work and you'll have a lot more say in tenant selection and ongoing maintenance and repair situations.   

Back then they didn’t have the money to do the full renovation so I originally made the best with what we HAD to work with blending it more to the client’s style through paint colors, accents and new furnishings.