The appreciation on both of them has been superb but unless there's a more attractive opportunity to allocate proceeds to I believe it's best to stick with what got you there.  

Here's a company, myVR, that offers :CENTRALIZED PROPERTY MANAGEMENT Calendar, reservations, communications, and moreRESERVATIONS & PAYMENTS PROCESSING Take bookings and payments online under your own brandWORKFLOW & EMAIL AUTOMATION Automate inquiry responses, stay emails, reminders, and moreREPORTING & ANALYTICS Track business-wide performance with our centralized reporting and analyticsBASIC CHANNEL MANAGEMENT (CALENDAR-ONLY) Update calendars across top vacation rental sites via iCalADVANCED CHANNEL MANAGEMENT (FULL INTEGRATION) Sync rates, property details, inquiries, and bookings (varies by channel)INTEGRATED WEBSITE Add a mobile-ready, bookable template w/ blog or integrate third-party websitesEMAIL MARKETING Integration with MailChimp or Constant ContactINCLUDES PREMIUM LISTINGS Includes cost of HomeAway and TripAdvisor subscriptions.

EXACTLY and SUPERB points!

Incorporate what you find useful into your site.Make sure you're using something like google analytics and google webmaster central to track results.

I use the analytics that are free and built into Vrbo.

Yes, I would say, because some of the methodologies, analytic thinking, and ability to delineate complex problems I learnt in uni help me today as an apartment syndicator, especially in terms of gathering facts with an unbiased view.

I've been using it to help with SEO and Google Analytics buy developing custom pages and the like. 

You are going to find that you problem solving, analytical mindset, and attention to detail are going to translate well.

If you're interested in learning more- I do a lot of analytics that might be able to help you find something. 

I'm too analytical to chase unicorns.