Based on conversations with several private lenders, I am on the right track with functionality and features. 

Sometimes we leave odd features intact if we can't figure out what to do with them, then ask the buyers if they want them or not.

Location is a feature in QBO similar to class, with one limitation, it is available at header level only, which means you are allowed to assign one location only in each transaction.

The listing suggests there are opportunities to add value....from the listing: "features large 1 bedroom units (900 SF), which can easily be converted into 2 bedroom units.

Usually, you'd run a comps search without the feature and one with the feature and the difference in median value is the contributory value of the feature.

The inspection contingency is a key element to the contract and almost impossible to execute without this feature.

This site has a keyword alert feature that will notify other members when you mention specific words.

I like the search features: https://www.biggerpockets.com/search

See this recent article if you don't know what I'm talking about:https://www.biggerpockets.com/renewsblog/work-with...The search feature didn't seem to provide any brokers in the KC area (where I invest), so I thought I'd post on here. 

I would use competitive ad copy and drive traffic to a landing page that features your main selling points front and center, with call now and contact us buttons below.