Google keywords for property management companies.

[Steve Maginnis]

Greetings fellow BP members.  I'm running a new Google Adwords campaign, and wanted some advice.  I feel that since I've been in the business for so long, I assume most non investors are familiar with the terminology.  I'm trying a new strategy with this campaign, and would like some feedback, primarily from those beginner investors and Landlords.  Frankly, about the only search phrases I come up with are similar to Charlotte property management companies, best Charlotte property management companies, Residential management in Charlotte, etc. 

Could you please provide me with some examples of what you search for on Google when looking for a management company to manage your property?  I need to be very specific in the search phrase so that I don't get charged an arm and  a leg for people searching for managers in New York, or someone looking for management software.  I feel like I'm missing out on some popular search phrases that would be beneficial.  Google and other sites have keyword generators or suggestions, but I just can't find what I feel I'm missing.  Thanks in advance.  

Steve Maginnis

[John Powers]

Hi @Steve Maginnis,

Have you thought about a competitor campaign?  Instead of targeting keywords like "Property Management Company", try targeting the names of your larger competitors in the area who have higher advertising budgets. There is far less competition for their branded keywords, and you can get low funnel visitors at a fraction of the cost.   

I would use competitive ad copy and drive traffic to a landing page that features your main selling points front and center, with call now and contact us buttons below. Not sure how large your budget is, but it could be worth picking 5-10 competitors each with their own ad group and trying this out with a $100/mo budget to see what kind of results you generate. If you link your AdWords account to your Analytics you can see how each competitor's traffic performs and make adjustments from there. 

Personally, I haven't ran this type of campaign for the Property Management industry, however, I have seen great results in Automotive and Real Estate. 

Let me know what you think!

-John