That's a simple example but things get more subtle.

People with money are constantly being approached so it's a good idea to be subtle and friendly unless you have an actual deal that you are shopping around to find a partner for.

We often tell people "It's a 2 way street, and we want to make sure you're happy"  which sounds really nice, but it's a subtle way of telling them  we aren't doing anything else, this is as-is, take it or leave it.      

I believe BP serves the Kool-Aid in several different flavors.

They also tend to have the stuff that comes out of houses in the neighborhood around them - for a 1920s house, shop the one that's closer to the 1920s neighborhoods.One thing I think I know about vinyl windows is that they come in both "new construction" and "remodeling" flavors. 

Austin like other markets has much to offer but you need to know what flavors you want.Anywhere close to Austin proper is very competitive and not ideal for cash flow.

There a subtle things - gut feelings, of why you think a tenant may not be optimal. 

He has shown some subtle signs of aggression towards me when I talked to him about being behind and I think he's a bit crazy. 

It's tough to rank the different software solutions because although many of them accomplish the same thing, they all have their own flavors and user experiences.

@Phillip Syrios - last year when we staged our personal residence, the staging company suggested the Limoncello wallflowers from Bath and Body works http://www.bathandbodyworks.com/p/limoncello-wallf...Very subtle but also light and clean smelling