Finally, I'm working on an extensive blog post for my website that will show A-to-Z how I created my mailer from selecting paper to lists to getting your marketing copy aligned to the yellow letter lines and more.

Here is what I have done so far:Mailed first 100 yellow letters to absentee owners with 40-100% equity, 3 br sfr, with last sale date of more than 7 years ago.Received 5 calls so far - 1 from a listing agent, other 4 not really looking to sell.

Many of the targets are investors themselves and -- especially if you use a vague yellow letter mailing -- will call just because they're curious who you are and what you're doing.Not saying it doesn't work -- we had a sample size of only 1000 mailings -- but you should expect a lower lead:response ratio than for typical distressed mailings...

Not saying this is the way to go but I put this in a format that I could just go to staples and have them print me out some postcards on Yellow paper.

For the last several months I've been noticing that plenty of businesses are offering discounts if you JUST ASK.For instance:I just got off the phone with my Yellow Page account complaining that the rates had gone up 10% over last year and asked if they could do anything.

The blue tint is used because they are a cheaper window and will yellow faster.

I have had these sorry people rip apart a brand new 1500 dollar unit to get to the 45 dollars worth of copper on the inside.I recently contacted a iron welder I found in the yellow pages and had him construct an iron metal frame that can be planced aournd the outside unit.

If so, are yellow letters better than postcards?

Invitation size mailing, yellow letter, big postcard, etc.

I'm using Craig's List, FB ad words and the yellow letter methods to start.I'm actually a "tri-coastal" (born in NY, lived in CA, and in Miami).