Less than 1% of my list is calling me back

[Keith Agnello]

Hello everyone,

Just want to get feedback on my mailing and some advice on my next step.

I purchased a list towards the tail end of November of absentee owners as well as got another from an agent I recently started working with as of last month.

On my first mailing I sent 1200 postcards, received 3 calls, 1 appointment, no deals.

On this 2nd go around, I have sent 500 "handwritten" standard yellow letters, 3 calls, 1 appointment, no deals.

My market in Orange County, CA as many of you know is a tough market. I have even trimmed down my mailings to out of state absentee owners thinking there could be motivation but even those owners believe they have prime real estate and are expecting full retail offers.

So, my question is, if you were in my shoes, what would you do?

Get a new list in a more investor friendly market?

Keep mailing on this list? Someone told me at a networking event mail at least 3-4 times on the same lists.

Just looking for advice and guidance.

Thanks,

Keith

[Andrew Herrig]

@Keith Agnello My absentee owner list seems to be working pretty well for me in the DFW market, but it is not as over saturated as Southern CA. Have you considered mailing to a different list such as tax delinquents, probates, code violations, etc? You will probably have much less competition than mailing to absentee owners.

The other side of the coin is you are looking for real motivation, and you have to be at the right place at the right time. One guy I talked to recently told me he gets mailings about selling his house all the time. I asked him why he decided to call me, and he said "yours is the one I got today". So keep mailing to your list, you never know when your mailing will hit someone at the right time.