In my firm, we underwrite the Sponsor as a company in addition to their individual offerings.

Quote from @Jaycee Greene: Quote from @Gavin Souto: I suggest finding a way to lower the bar or "barrier of entry" in your local market.

A nice looking desk and a chair (Borrowed from your own house) and a faux potted plant in a bedroom that suggests the perfect office. 

Happy to answer any questions or offer advice if a need arises. 

If you are considering looking in that location, I HIGHLY suggest you connect with a local expert like @Josh Green

Follow my original suggestions above.  

My suggestion would be to cap your utilities at a certain amount and have Tenants pay anything over that amount.That will help you manage your expenses, and also allow Tenants to gage their usage each month, and make adjustments if they don't want to go over the allotted amount.As far as collection, provide the bill showing any overages and just have them pay for it along with their rent. 

If you're looking for the all-in-one I'd go with a PM software (others have suggested some) and do what you can with it.Then, as you grow further, look at more sophisticated/expensive options.

I look at asking price as a suggestion. 

any suggestions about courses/mentors/coaches on this topic?