Working to systemize this business to run efficiently with future limited supervision to then take the cashflow/profits to continue investing in building our long term rental portfolio as well as invest in other business endeavors.

Don't want to pay tax on selling the rentals I unfortunately don't think they actually want to utilize the 121 to sell their existing primary and then potentially buy another one-it sounds like the goal is to ultimately continue owing that initial home which I think makes this whole plan 5x more likely to be torn apart under audit because they're trying to end up with the same property they started with.  

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The buyer makes payments to you, and you continue paying your original lender, profiting off the interest rate spread.However, this does come with risks, mainly the due-on-sale clause, which allows the lender to call the loan due upon transfer.

With current interest rates (at least in Canada and guessing the US is similar), you'd be further ahead investing that money elsewhere and continuing to let the tenant pay down the mortgage with their rent. 

.✔ Commercial real estate trends – Certain sectors, like office space, may continue to struggle while industrial and multifamily thrive.How to Stay AheadFor BiggerPockets investors, the key takeaway is to stay informed and proactive.

Having said that, this is ultimately why I keep pricelabs, it gives me a structure to easily adjust prices via seasonality which I did not have before, it also continues my prices beyond the 12 month window - this helps if I forget to adjust future pricing and then the platform goes back to my default base rate kind of thing.Having said that I am no master or expert of PriceLabs. 

It's basically built on top of WordPress core and they made it simple and easy to navigate.Where in wordpress, you have to get some plugins (some are also monthly paid) to achieve the same kind of functionality.SEO is not just about having a good hosting/platform and features, it's about utilizing the features in a way so your brand has visibility and people that come into your website gets proper value of their time spent.Here's a table comparison for you that I wrote earlierNow whether you have a carrot or a wordpress site, for SEO, you will need:- Website Credibility (Personalisation)- On Page SEO (Keywords, Titles, Meta Tags, Description, Image ALT Tags & Optimization etc)- Social Media Presence (Regular Posts/Videos and Engaging with your audience)- Monthly Content Publishing (Regular Blogs & Location Pages)- Monthly OFF Page SEO (Citations, Backlinks)Now if you consider the cost, end of the day it's quite same for both the platforms.But if you are starting fresh, I see no point of having their 180$ plan, you can continue with 89$/month plan from carrot and assign someone in your team to put regular blog posts and update the location pages.Or if you want to use WordPress and get someone setup the website and do regular content updates for you, then It can take 3-6 months to start seeing visible growth in organic traffic if all the things mentioned above are taken care of.

Over time your property value will continue to go up, which you cash out on the sale.3.

The property had foundation work done just prior to the sale but continued having problems, even after I hired a second contractor to correct.