What Does It Mean To "Tweak" Pricing In Pricelabs?

[Leora Merrell]

Serious question. I realize it may be a stupid one but I'm willing to look stupid if it means I learn something. I've been a host for 5+ years now and have 7 STRs (1 in wine country in NOVA, the rest are in the Smokies if that matters). I still struggle with this in Pricelabs. People often comment saying they are in Pricelabs every day "tweaking" their pricing. WHAT ARE YOU DOING?! I know it's not "set it and forget it" but I am not understanding how working in Pricelabs means more than just lowering prices or raising prices. Any insight? Did I miss some tutorials everyone else has watched? Am I staring right at it and totally missing it?