It seems like you could mail to a much larger list for the same cost if you just used postcards (which in most cases, can't be thrown away without the recipient at least glancing at your message for a split second).School me!

Search BP for a call I posted a couple weeks ago from a recipient of a yellow letter.

It is more important to keep mailing to the same recipient rather than mail to a lot of prospects.

From watching the video Dev put out, it seems others may be sending out very similar looking mail to build trust with the recipient and familiarity.

Even can send my tv commercial to a recipient.

I dont have enough direct mail history to have tested all the alternatives; but for me, as Michael Quarles says, the longer copy with specific benefits to the recipient has worked for me.

The right message is certainly important, but I think it's more a matter of getting that message into the hands of the right *recipients* that is probably 80% of the battle.

You may want to reconsider calling yourself an "investor" or the recipient might see dollar signs.

What criteria are you using to target the right recipients?

Though I would agree not professional looking, but it gets them to open and at least read the letter.Does professional type letters work better in the minds of recipients or yellow hand written letters?