Yellow Letters

[Patrick Reagan]

I have a few questions on yellow letters.Metered mail or commemorative stamps?Is there a day of the week that is not favorable to mail?Return address on the envelope?Return name on the envelope?Thanks

[Dev Horn]

Concur with Michael Quarles - we use first-class stamps on all our letters but don't consider the type of stamp to have much statistical relevance.

From a marketing standpoint, your various campaigns should be designed to work together as a system. Almost every successful RE investor we work with is doing direct mail (PCs and letters) CONSISTENTLY and touching several different list types - such as OOS Absentees with 50%+ equity, High-Equity homeowners in targeted geos, and probate. Get that machine running and stay at it.

Bandit signs, or the "legal" alternatives of billboards, bus stop signs, car & truck wraps, etc. can all be used in tandem with your direct mail strategy to create a broad awareness of your business.

Your ultimate goal in marketing is that the moment someone realizes they have a need (to sell asap), they THINK of YOU (i.e., your "brand", even if that is your name...). AND they can recall HOW TO CONTACT YOU. We call that "actionable awareness". You can't create it overnight, but over time - with a systematic approach (& a marketing budget) - you accomplish that level of awareness. That's when your business starts to become sustainable and competitive in your local market...