It is more important to keep mailing to the same recipient rather than mail to a lot of prospects.

From watching the video Dev put out, it seems others may be sending out very similar looking mail to build trust with the recipient and familiarity.

Even can send my tv commercial to a recipient.

In May of 1970 the US Supreme Court ruled a person can require the USPS to issue an injunction against a mailer prohibiting future mailings if the recipient deemed the mail 'offensive' in any way.

The business card is included on a postcard - so the recipient can tear it off and save it (or put it on the frig!).  

Not every delivery vehicle (mail piece) is going to encourage a response from a recipient.

I mail to NOD recipients for short sales.

Blair, Are these the cities where the owners owned property or the cities where the mailed recipients lived?

It seems like you could mail to a much larger list for the same cost if you just used postcards (which in most cases, can't be thrown away without the recipient at least glancing at your message for a split second).School me!

You may be "setting switches" in the reader's mind you don't necessarily want to.Try something more focused on the solution to a potential problem for the recipient:"I'm looking to buy a home in your house's neighborhood.