First is Marcus who from a long time ago keeps saying not to invest at the ultra-cheap property in his city, Milwaukee.

The national bank prefers to loan on ultra vanilla stuff in Cali and in New York and Washington etc.Each bank kind of has their own way they view CRE and their strategy they want to employ based on goals.

We sprayed 2 or 3 coats of high quality undercoater and 2 coats of SW ultra classic.

The benefit of working with one of our agents is that we have an acquisitions team that is ultra dialed in on the market, pounding the pavement 7 days a week turning over every stone and looking behind every tree to find deals (on or off market) that stick out to investors.

You can also become a LinkedIn networking wiz since the average income of members is $100k+ (obviously this is likely skewed by ultra-high networth individuals). 

Be ultra-conservative on the ARV!

Interestingly in the luxury segment (which is over 600k in the  Milwaukee Area; only 2% of all deals are over 1 million, that's ultra luxury) the percentage of cash purchases increases again. 

-Where else can we achieve an "edge" in this ultra competitive market?

Being ultra-conservative on the ARV is the most important thing.

But anywhere you look, the market is ultra competitive right now.