Instead I would either do something generic like finance or business which are both solid options for obtaining a high paying civilian job, or I would learn computer programing, SEO or something similar. 

This makes targeted direct mail, cold calling, texting, SEO, SEM good strategies.

I had a few questions for improving his website's SEO and building a consistent brand across various platforms.1.

Same thing with marketing, don't listen to anyone who says you should only send direct mail, or only do SEO, or only do bandit signs, etc.

Google reviews might let you down because a lot of it is just whoever spends the most on SEO.

Things like SEO, SEM, facebook marketing etc so that you get people calling you who are distressed and looking to sell.

There's also the thought of SEO, and having home buyers in your name and domain could help slightly if you go down that rabbit hole!

SEO, online presence.

For a brokerage/client services type business, I would start out by outsourcing content and SEO for your website. 

I know a website will provide a reference for the mailings which is necessary, but I am wondering how much money to pour into it with design and SEO for actually getting good leads.Any advice is appreciated.ThanksNeil