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Updated about 4 years ago on . Most recent reply
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What are the first jobs that should be outsourced
What are the first jobs that should be outsourced when building a Commercial Real Estate business? I am planning on using a service like Upwork or Fiverr
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My first question is what type of commercial real estate business? Brokerage, development, buy and hold?
For a brokerage/client services type business, I would start out by outsourcing content and SEO for your website. So hiring an experienced copywriter who can provide blog and article content for your site to help improve your search ranking and also do it much quicker. Most copywriters can crank out high quality content much quicker than the average person, so you are paying for efficiency and effectiveness of the content you are receiving. On the social media side, that is one thing I believe you can outsource, but carefully. If you are the brand, it still needs to be genuinely you and the content if outsourced can come across as ingenuine.
If your business is more on the development or property ownership side, I would outsource things like skip tracing for potential land owners who you could contact to purchase their land for developing new property on or finding and providing you with lists of commercial property owners that are out of state, delinquent on taxes, distressed, etc. Your ROI on your time is much higher when you spend your time calling these people than combing through databases and putting together the list.
A good way to look at it is do what you are great at and outsource the rest. Work you way from the things you are the worst at up until you are able to outsource everything but the activity that is the highest and best use of your time and talents.