Branding Help for Private Deal Marketing

[Brenner Murray]

Hi all BP members,

I'm looking to start marketing campaigns in my area, most likely direct mail marketing. I've been creating a website to have some infrastructure before I start the campaign. My personal perspective on the "We Buy Houses" branding is that it can have negative connotations to the homeowner. 

I'd like to know if "<company name> Home Sales" or "<company name> Home Buyers" is a better option? I like the idea of "sale" rather than "buyer" because the message is that we help them sell their home (to us or other investors). But I feel that "buyer" is more common for this type of marketing. Any suggestions?

I'm also contemplating on adding my area (Calgary) to my company name, although this makes it quite lengthy and could be hard to search up for a potential seller. Thoughts?

Thanks in advance!

[Colby Hager]

@Brenner Murray

For seo you have to ask @jerrylnoorden

Who cares if your competitors have something you want? If you want Calgary in your name and think it will help people realize you are local, use it.

FWIW I hate my domain name but I love that I rank in the top 3 for just about any search term a motivated seller might search.

Also regarding we buy houses... or doesn’t have a negative connotation with YOUR potential sellers (assuming you are looking to buy wholesales or flips)

It only has a negative connotation to homeowners who were never going to sell their house at a discount to you anyways. Trust me on this. Truly motivated sellers don’t care. They need you to meet their immediate needs and that is all.