Branding Help for Private Deal Marketing

[Brenner Murray]

Hi all BP members,

I'm looking to start marketing campaigns in my area, most likely direct mail marketing. I've been creating a website to have some infrastructure before I start the campaign. My personal perspective on the "We Buy Houses" branding is that it can have negative connotations to the homeowner. 

I'd like to know if "<company name> Home Sales" or "<company name> Home Buyers" is a better option? I like the idea of "sale" rather than "buyer" because the message is that we help them sell their home (to us or other investors). But I feel that "buyer" is more common for this type of marketing. Any suggestions?

I'm also contemplating on adding my area (Calgary) to my company name, although this makes it quite lengthy and could be hard to search up for a potential seller. Thoughts?

Thanks in advance!