Wholesaler Websites. Do they work?

[Darlene Bush]

I am starting mailings in January. My question is how important is it to have a website? How many good leads do you get from the website? Do you use Pay-Per-Clicks? 

I know a website will provide a reference for the mailings which is necessary, but I am wondering how much money to pour into it with design and SEO for actually getting good leads.

Any advice is appreciated.

Thanks

Neil

[Kyle Cabral]

@Darlene Bush ,

Marketing is a topic one could go on and on about but what's important is there is a clear strategy. What won't work is just buying a website, having a form, and expecting people to go there and fill it out. Your website will get lose in the Abyss of the web. What would work is to formulate  a plan surrounding your website as a lead source. Something as simple as.

I have $1,000.00 to spend monthly

$350.00 goes to direct mail, where I clearly post my website on the card and get people to want to visit it. 

$350.00 goes to a targetted PPC campaign. This in itself requires research and properly setup.

$200.00 goes to FB ads to target you directly to your website.

$100.00 goes to having someone write for you with targetted keywords that may be interesting to someone that could be classified as a motivated seller.

All 4 above are designed to channel into your website.

Above was just a quick rant, but just to highlight the picture. Essentially, there needs to be a reason for everything that is done that has proven results. Research on BP, research general marketing blogs, and most important beat at the craft month in and month out. Small wins will always trump a big quick victory in the long run.