The fundamentals of real estate and most things are simple. 

This is the fundamental problem I have with Wall Street who takes too much fees off the hard-working efforts of the middle class. 

Just the fundamentals of running a business.

BS's next big event is in March in DFW, but look on his web site for more info. 

For PPC to be effective you need to have a good web site with a clear call to action. 

THAT IS CASH FLOW.I generally tell my students that the fundamental point of reference is your POCKETs.Any money coming into your pockets is a POSITIVE cash flow.Any money going out, is Negative.I then mention that this is EASY to remember.

The one thing I see routinely across "young" investors is they don't have a concrete plan founded on fundamental concepts...there are 1,000 ways to make money in this industry...and a variation of each of those.One piece of advice would be to learn OKR's...build this into the framework of your business...there is a learning curve, but you guys will pick up fast.Best of luck! 

All properties are cash flowing and we feel we have a good understanding of the fundamentals of flipping and BRRR however it is the messy back end of that is costing us time and money.

What kind of metrics or economic fundamentals should I consider?

Great fit for the Insurance industry - especially - largely because when you think about the typical insurance worker, fundamentally you want people that are stable and nice.The numbers within real estate on investing have been phenomenal for us.