$10,000 to Invest in MARKETING. Direct Mail or Google PPC?

[Account Closed]

Hello all,

Very simple question. You're brand new to REI. You've done a bunch of reading and listened to a bunch of podcasts. You're ready to dive in and you have $10,000 to invest in marketing. This is the first time in your entire life that you've ever invested 5 figures into anything with so much uncertainty.

If you were forced to pick one; direct mail, or Google PPC - which one are you picking? Why?

The keyword to this hypothetical is "forced."  You have two options; PPC or direct mail? Which one?

Really interested in hearing you guys' feedback as I ponder this exact decision.