The rental market demand is still extremely high and there are a lot of value add opportunities, you just have to be willing to put in the work.

STR demand wasn't reliable enough. obviously this is a bit generic anwser but I think Columbus as a whole is a more reliable MTR market.

Consider the Local Tenant Pool & Seasonal Demand•Gainesville is a college town, so student tenants might be a big part of the rental market.

I would choose the strategy that best fits your strengths (unfair advantages) and what the market in your area demands.

McKinney is thriving, but so are other parts of North Texas, and a broader perspective could reveal other great opportunities.Here’s what I’ve observed managing a significant number of rentals in the area:Bedrooms and Layouts:3-bed, 2-bath homes consistently attract the largest pool of tenants and have the highest occupancy rates.4-bedroom homes have grown in demand, especially with the rise of remote work, as tenants look for extra space to use as a home office.Square footage is less critical than number of beds and baths.Supply and Demand:McKinney’s growth is driving demand, but the quality of the location matters greatly.

For multifamily, target markets with strong rental demand, value-add opportunities, and creative financing options like seller financing or private capital.

Consider starting with a SFH or duplex in an area with strong rental demand.

Look for areas with stronger rental demand, lower property taxes, and minimal HOA fees to keep expenses down.

Our team has noticed an uptick in buyer demand paired with a continued decrease in housing inventory.

By offering real value in a way that has high demand, I’ve been able to build strong relationships with people who are actively doing deals.