All Forum Posts by: Trevon Peracca

@Trevon Peracca

Do you have samples to see the format, etc?

I've done some mailer formats for property managers and real estate agents, possible spots on the piece can be re-positioned/re-formatted or can include image vs. text etc.

I can share my experience.

@Trevon Peracca

I am with @Account Closed on this one. Your mailers will begin to look too familiar if you stay with the same type over and over again and will be more likely to be thrown out before your message is read. Switching up the mailer will help your message be read each time. 

There are pros and cons to both types of mail pieces, but utilizing both will help you maximize the responses from your list by appealing to a wider group. Meaning, a yellow letter may appeal to one person while a postcard may appeal to another.

These are the average response rates we have seen based on our customer feedback as well as our own mailings throughout the years:

Yellow Letters- average response rate of 8%-9%, all kinds of calls (angry calls, curious calls, tire-kickers, quality calls)

Postcards- average response rate of .5%, mostly quality calls.

Zip Letters- average response rate of 2%, mostly quality calls. (Great for follow ups)

Greeting Cards- average response rate of 2%, mostly quality calls. (Great for follow ups)

Remember that direct mail tends to work best when you send a campaign of 5-7 different pieces, 4 weeks apart from each other. Follow ups are key as the average person takes 3-5 touches before picking up the phone to respond.

Good luck! Happy Investing! 

don't buy from the county